Bristol has been shortlisted for both National HQ and Creative Hub in the latest round of pitching to encourage Channel 4 to relocate to the region.
The first round pitch process was launched by Chief Executive, Alex Mahon in April where cities and regions were asked to provide written submissions by May 11th, outlining the strengths of the city or region and how it could meet Channel 4’s vision for the National HQ or Creative Hub – as set out as part of the pitch entry guidelines.
Over 30 submissions were received in this first round from across the UK. These were reviewed and assessed by Channel 4 and a shortlist for the National HQ and Creative Hubs has been agreed by Alex Mahon, Chief Commercial Officer Jonathan Allan, and the Executive team.
Each of the shortlisted cities will participate in a second stage process – which will include Channel 4 visiting each city for a presentation and Q&A. Following this, Channel 4 will engage in further discussions with cities and regions as necessary, before selecting the final locations in October 2018.
Channel 4 announced its 4 All the UK plan in March 2018 – a strategy to ensure that Channel 4 serves the whole of the UK and the biggest change to the structure of the organisation in its 35-year history.
At the heart of the strategy is a major new commitment from Channel 4 to significantly increase its Nations & Regions content spend from its current quota of 35% to a new voluntary target of 50% by 2023.
This will result in a cumulative boost of over £250m in Channel 4’s Nations & Regions commissioning spend – which will benefit all parts of the UK. It reflects both external analysis and feedback from the industry that increasing spend would have the greatest impact on regional economies and jobs.
To support and catalyse this spend across the UK, Channel 4 will move to a multi-site operating model, establishing a new National HQ and two new smaller creative hubs in the Nations & Regions in 2019 – home to jobs from across the business including key creative decision makers.
When this strategy is fully implemented, 300 Channel 4 jobs will be based in the Nations and Regions and the intention is to grow this further over time.