Shakeup Cosmetics is a disruptive brand in men’s grooming and men’s beauty. Offering easy-to-use, solution-driven skincare and cosmetics that are developed specifically for men’s skin type and skin concerns.
Since launching in September 2019, the business has enjoyed a rapid growth thanks to its international distribution strategy. Despite a global pandemic, Shakeup Cosmetics have grown their footprint to four continents and achieved over £1.5M annual turn-over in the latest financial year.
All products are made in the UK, cruelty free and vegan friendly. Their bestseller LET’S FACE IT BB Tinted Moisturiser is selling at the rate of 1 every 5 minutes globally.
“Bath may be known for its beautiful sights and Georgian architecture, but once you’ve run a business in this city you will find a strong, close-knit and supportive business community that is made up with lots of like-minded, inspirational entrepreneurs. It’s a great place to set up your HQ.”
Not only do they love Bath as an amazing place to call home, but they praise the city for its extremely business friendly attitude, its entrepreneurial spirit and all the amazing support available to SMEs.
Bath’s geographic position is massively critical, businesses can still easily travel to London for meetings without having to pay the high rents of commercial space in the capital.
The future for Shakeup Cosmetics is focused on further expanding their international distribution network, with a launch in Australia this Spring, followed by more countries in Europe. The company is also in conversations with other major high street UK retailers as part of their mission to democratise men’s beauty and break down the stigma. In terms of new product development, four new products are in the pipeline and will be launched this Spring, with many more innovations to come before the end of the year.
Shakeup Cosmetics differ from their competitors with a ‘skincare-first’ mindset when approaching new product development. They believe in the power of when you combine long term clinically proven skincare benefits with the instant gratification of a colour cosmetic. For example, their BB tinted moisturiser contains SPF25, Hyaluronic Acid, and Vitamin E, so it’s a fantastic moisturiser in its own right, before they added in the pigments to provide a medium natural coverage to effectively conceal any blemishes, redness or imperfections.
To discover more about this innovative company visit shakeupcosmetics.com