Prisma, an Argentinian AI software company, has chosen Bristol as the location for its European headquarters.
The Latin American company use a combination of algorithms and business rules to analyse millions of data points from different sources and provide precise suggestions to decision-makers. This AI technology and business rules allows them to analyse, predict and suggest actions that enable retailers to optimise revenue and increase profitability.
Bristol was the key choice for the European hub due to its strong tech ecosystem that would provide the support they needed to grow.
"We are excited to be setting up our European Hub in Bristol as we look to expand into the global retail sector. Bristol provides an ideal entrepreneurial ecosystem with access to talent and other tech companies, and we look forward to contributing to the growth of the tech sector here.
"We have been very pleased with the quality of service that we have received from local firms such as Invest Bristol & Bath, Milsted Langdon, TechSpark and Origin Workspace. Coming out of the pandemic we are keen to be in a thriving community where we can become an active member, source talent and build partnerships. Bristol is a dynamic, diverse, friendly and outward looking city that is attractive to us."